The Luxury Presence Playbook for Building the Perfect Agent Website
As a real estate agent, your website is your digital business card—it’s how you introduce yourself to potential clients online and market your listings. That’s why having an online presence that is second to none is so important in a competitive market. But with so many options and moving parts, it’s easy to get overwhelmed.
At Luxury Presence, we build real estate websites for agents that are beautiful and award-winning. In this playbook, we’ll cover everything you need to create a top-notch real estate website. From elevated website design to search engine optimization (SEO), you’ll learn the elements necessary to build a high-performing website that helps you grow your real estate business faster, smarter, and easier.
So whether you’re starting from scratch or giving your existing website a facelift, we’ll show you how to create a website that engages your audience and converts visitors into clients.
The Importance of Having an Agent Website
Having a strong online presence is more important than ever in today’s digital world. It’s why so many real estate agents have their own websites. But, before you start building your agent website, you need to understand exactly how it can benefit your brand.
Boosts Relevant Traffic
Businesses today rely on the internet for everything. Why? Because that’s where the customer pool is hiding. Smaller enterprises and agencies report an increase in growth between 15% and 50% from using a webpage service. And to further strengthen that point, 91% of customers have been recorded saying they prefer an online experience with the businesses they frequent. Maintaining an online presence, specifically through a website, can do wonders for your traffic.
A good example of the impact of an online presence on increased traffic comes from a case study on a particular Singaporean website specializing in realty. The study shows an organic reach of close to 500k with just the simple execution of a basic homepage design. This growth further increased to 2.4m following actionable steps in SEO, website design, link building, and other similar services you can find with Luxury Presence.
Powerful Lead Generation Instrument
The right real estate website can also boost your lead generation efforts. Think about it: most people use the internet when searching for answers to something. If you can identify your target audience’s burning questions and provide helpful solutions, quality leads will come straight to you for answers.
By positioning your website as an invaluable resource page, your audience will not only recognize you as an authority figure in the real estate industry but will also begin to build a trusting relationship with your brand. And when the time comes when they need a real estate agent, you and your brand will be top of mind. You can even further entice them to convert by placing strategic call-to-actions (CTAs) on your webpage.
Customer Education Medium
Customer education is equally vital to a real estate business. You can ensure your client pool knows what they need to by providing the right resources to compare and contrast on your website.
An effective way to educate your audience is to include blogs, videos, podcasts, and more so that your customers can see what happens behind the scenes at a real estate agency. Once they understand what you can do for them, they’ll be more likely to call on you whenever they need realty services.
24/7 Communication Channel
Your website can also take on the key function of being a communications channel for your business. Use a contact form and integrate a live chat system to allow 24/7 open communication with your customers.
You can even link your company’s social media pages to your main website to further facilitate engagement with your audience. Connecting to your social media platforms allows for quick problem-solving or post-sales servicing which serves as a gold mine for advancing your lead generation efforts.